|
| |
Robert Charles Lesser and Company
(RCLCo) is the nation’s leading independent real estate advisory firm. Since
it’s founding in 1966, RCLCo has been performing market and financial
analysis, corporate strategic planning, product programming, and investment
counseling services for a broad spectrum of national and international clients.
 | Real Estate
Advisory Firm
Director
of Consumer
Research (November 1998)
Responsible
for successfully incorporating an independent research division (RE·SOURCE)
into the mainstream services offered by the parent company. Given the
services that we were providing to our own client base, the merger increased
the firm’s 1999 revenue projections by 20%. My role was to oversee
all consumer research sales/marketing efforts, account management, product
design and development, including the following:
 |
Continually redefine product to appeal
to larger markets while maintaining service to existing clients. |
|
Manage transition of personnel and
product into new operating environment. |
|
Analyze and parlay research findings
into actionable recommendations that directly improve client sales. |
|
| RE·SOURCE
Market Research
Director
of Sales and Marketing (February 1998)
Account
Executive
Account
Representative
As co-founder of an
early-stage company, I managed the development, implementation, and
sales/marketing efforts of a market research and consumer tracking service
for real estate developers and homebuilders. During the first 18 months my
responsibilities were broad and ever increasing, including the following:
|
Recruited, trained and managed
operations, account management, sales/marketing and MIS staff and
consultants.
|
|
Designed and
analyzed standard and customized reports adding value to all levels of
multi-tiered client structure.
|
|
Created and
delivered client specific service proposals, presentations and built
relationships on all client levels.
|
|
Established and
maintained positive corporate atmosphere and image to maximize growth
and development.
|
|
Implemented
effective data collection techniques, including electronic visitor
registration programs, focus groups and various survey tools.
|
|
For
more information on Robert Charles Lesser and Company, please visit their
website at: http://www.rclco.com
|
